Naim Daniel and Cloakwork Collaborate for Limited Edition JACK ‘n JILL Tote Bags

Kuala Lumpur, 8th October 2020: JACK ‘n JILL Potato Chips introduces Sambal Udang, an all-new exciting flavour inspired by its sambal loving Malaysian fans. A spicy and appetising dish that is a favourite of many Malaysians.

Since 1984, JACK ‘n JILL Potato Chips has accompanied many Malaysians as the ultimate comfort food. This year, JACK ‘n JILL celebrates the connection it shares with its fans, having been their ‘Temanmu Selalu’ for the past 36 years with an all new Sambal Udang flavour.

Made from fresh natural potatoes that are perfectly sliced in an all new V-cut shape, then fried to the best crisp, JACK ‘n JILL Potato Chips Sambal Udang offers a sensational taste of Malaysia where every bite bursts with a savoury sambal kick, a briny flavour of the prawns, and an unbeatable crunch. 

“We are especially excited about the new JACK ‘n JILL Potato Chips Sambal Udang flavour because we know that Malaysians are always passionate about looking for authentic local food. Just as sambal is almost a daily meal accompaniment for Malaysians, we hope that this new Sambal Udang flavour will be a potato chips that snack lovers will always have by their side as craving fix”, says Emmanuel B. Puno, Senior Vice President (SVP) of URC Snack Foods Indonesia, Malaysia, Indonesia and Singapore.

To commemorate the launch, JACK ‘n JILL has brought together Anugerah Juara Lagu champion Naim Daniel, and multidisciplinary creative artist-illustrator Cloakwork, to create a limited-edition tote bag themed ‘Temanmu Selalu’.  

Champion of Anugerah Juara Lagu 2020, Naim Daniel is a voice that has charmed Malaysians across all walks of life, having made a name for himself in the local Pop & R&B music scene. Collaborator Cloakwork is a Malaysian street artist who has made his mark internationally with his quirky, eye-catching creations. Harmonising their creative minds, the ‘Temanmu Selalu’ tote bag is a colourful, playful take on their shared characteristic, creativity; and the things that have always been with them throughout life – music and art. 

Commenting on the collaboration, Emmanuel Puno said, “We are really exhilarated to have brought together these two amazing Malaysian talents, Naim Daniel and Cloakwork, for the creation of this exclusive ‘Temanmu Selalu’ tote bag. It was truly fascinating to see these fun and creative individuals discuss their thoughts and share ideas. The outcome of those hours is a cool tote that we hope our fans will love carrying with them as they go about their daily routine.” 

“For me, JACK ‘n JILL potato chips are a snack that always brings to mind happy, laid back times. I’m thrilled to be able to collaborate with my favourite childhood snack for the launch of this new Sambal Udang flavour, which has also given me the opportunity to work alongside Cloakwork,” said Naim Daniel.

“Joining forces with Naim Daniel for the ‘Temanmu Selalu’ tote enabled me to bring to life the enjoyment of snacking Jack ‘n Jill Potato Chips through my fun and colourful style. Painting is my dream and I’m stoked that this creation is on a canvas that is quite different to my other work” added Cloakwork.

The Limited Edition ‘Temanmu Selalu’ tote bag is now available in stores nationwide for redemption while stocks last, with only a purchase of minimum of RM 10 or above on the new JACK ‘n JILL Potato Chips Sambal Udang V-cut or any other JACK ‘n JILL Potato Chips products in one receipt.

For more information, follow our Facebook page (https://www.facebook.com/jnjpotatochips/) and our IG Page (https://www.instagram.com/jacknjillpotatochips/).